Dermace looking after the Planet - as well as your Semi Permanent Makeup training
Four years ago, we decided to go "paper-free" in the office, and we're so glad we did!
So, what does Paper-Free actually mean from our point of view? It means we took a long, hard look at what we were spending on paper, inks, and print jobs (brochures) and transferred as much as possible to email, or e-documents.
Cutting costs in the business is something we always look at - so long as it doesn't impact training quality or content in a negative way. We managed to streamline a lot of our paperwork, provide a more reliable paper-trail, and save some money into the bargain.
We then decided to take that thinking to the marketing side of things - and cut down on brochures and flyers. Both are incredibly hard to measure in terms of how effective they are - especially when you compare them to online content and targeted web pages. Why would we spend thousands on glossy brochures when all the content (and video) can be made available online? We then get to pass the savings onto our students - which is great news all-round.
For us, our students (and potential students) are the number one priority - so we want to provide the best information we can, without impacting course prices.